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PowerPoint presentations are a new way to conduct information through internet 2.0
Communications and New Medias Consultant explains how companies tend to care more to presentations produced by their executives
SAO PAULO, BRASIL, January 05, 2011 /Bloggin and Social Media PR News/ -- Companies are more and more worried about their image before their various clients. With Web 2.0, is more than normal to care about how to correct market their products and services, once information flux grows rapidly. In this reality, PowerPoint also gained status as a new media, thanks to the increased placement of presentations over the web and the emergence of sites such as SlideShare. This context requires, then, a new professional: the Communications and Marketing Consultant, prepared to deal with the emergence of potential new supports and existing ones.
"PowerPoint can be seemed like one of these new media," explains Wilame Lima, Consultant specialized in new media and 2.0 web content. For a long time relegated to meetings and conferences, it now assumes a status of information tool with great importance to companies, and challenges them once it requires much more care regarding visual communication, as it may appear as a new stationery item.
If in the past a PowerPoint presentation was treated as a mere file, used only to transmit basic information on conferences, seminars and team meetings; today the reality is different. "It's very easy to notice when a company cares about its produced materials: a well prepared PowerPoint can be compared to an executive's business card when he goes to a lecture or holds a meeting with a prospective client. But, different of the business card, the PowerPoint can be considered a core portfolio of the professional and does carry information about the working methods of the company", says Wilame.
That's why today there are agencies and consultancies entirely dedicated to PowerPoint and the preparation of these documents. And the market for companies interested in improving their presentations increased. This happens, partially, due to the concern with the quality of information circulating on the internet through these presentations. On the other hand, there is a strong tendency for sharing information by using simple and almost universal files such as PDF, doc and ppt.
The popularity of social networking sites like SlideShare also gave new life to PowerPoint. "People really push hard to build high-impact presentations. In the past, many presentations were based on basic models distributed by Microsoft Office and the traditional 'bullet points'. Today they are considered a show of images, illustrations and strong and impressive visual effects that stand out during a lecture where executives meet potential buyers and customers", says the Consultant Wilame Lima.
Ppt format is one of the biggest bets on the Internet. There are articles and essays that elect the platform as one of the best tools for teaching and for transmitting content. However, there is still a clear underuse of its potential when building a presentation. "The language of PowerPoint is different from others, such as the blogs, social networking sites, virtual shops etc. The problem is that people are used to repeat the way how they communicate on different platforms and the result is usually poor" thinks the Consultant. Nobody writes a letter the same manner as they compose an email. This should be a concern of the professional who is willing to prepare a PowerPoint.
For the Consultant Wilame Lima, there is a strong growing trend of concern for companies about preparing successful presentations, the same way as investing in their websites or graphic material. From the moment the information leaves the company through the Internet, it becomes impossible to control who can see it and which way the client can interpret what they see. A PowerPoint presentation poorly designed can be a sign of sloppiness. For Wilame, the lesson here is simple: "take care of your PowerPoint presentation the same manner as take care of your logo."
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Press Release Contact Information:
Wilame Lima
Wilame
New Media Consultant
Rua José Antônio Coelho
São Paulo, SP
Brasil 04011-000
Voice: +551165179747
Website: Visit Our Website |
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