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Hotel Groups Innovative Social Media Marketing Strategy
Australasian budget hotel group Nomads World Hotels has just launched a new Social Media Marketing strategy.
AUCKLAND, NEW ZEALAND, November 27, 2009 /Bloggin and Social Media PR News/ -- Collaborating with others in the travel and tourism industry leads to more perfect systems being used industry wide ultimately improving the professionalism and efficiency in the travel sector.
Through acknowledging the importance of social media marketing, Nomads hopes to help other businesses within the hostel and tourism industry improve their own business models by offering free online business resources. Through recent research the Nomads Group have found that no-one else within travel and tourism has revealed their business model or resources for open discussion online. Nomads have a vision of what the hostel and tourism industry could become and it is through this that they have decided to share their own business practices with the rest of the industry. In turn, Nomads hopes to intensify their own brand.
The aim behind offering free business resources online to other companies is to professionalise the hostel and tourism industry whilst intensifying the Nomads brand. Shannon Smith, Nomads Social Media Marketing Strategist, explains that "to professionalise our sector and attract more support from government tourism bodies is another driving force for this initiative."
Nomads new social media marketing strategy consists of ongoing, regular blogs about HR, marketing, operational procedures and contemporary issues within the hostel and tourism industry. With open discussion from others within the travel and tourism industry this way of interacting could be a new exciting and most importantly a mutually beneficial way to interact online.
About Nomads
Based in Australia, Nomads World owns and manages backpackers hostels in Australia, New Zealand and Fiji. They also operate an affiliate network with over 30 hostels in the group, a backpackers discount card and loyalty system, food and beverage operations, retail and wholesale travel agencies.
Email: biz@nomadshostels.com
For more information go to http://nomadshostels.com/biz/
Follow the rss feeds at http://feeds.nomadshostels.com/nomadsbiz
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Press Release Contact Information:
Kate Cooper
Nomads World Hotels
Web Master
16 Fort Street
Auckland, North Island
NZ 1010
Voice: 006493070181
Website: Visit Our Website |
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